Fractional CMO services for Rx DTC and telehealth founders who need a senior operator instead of an agency team. End-to-end execution on Meta, Google, ClickFunnels, telehealth integration, HCP outreach, and ambassador programs. Documented results from running an actual Rx funnel for 18 months.
Real numbers from running the full paid-acquisition-to-telehealth-to-prescription funnel for K Pharmaceuticals. Reference call with the founder available on request.
Funnel Performance · 6-month active window
120 total orders, 110 unique patients, $11,630 in revenue across the window. The funnel qualified nearly every click into a successful Rx prescription. A 93% acceptance rate at the telehealth gate is at the top end of what any Rx DTC operator can credibly claim.
Paid Acquisition Performance · Google Ads, 7-month verified window
Campaign-level CTRs ran from 3.74% to 5.87%, both well above the typical pharma category benchmark. Top-performing keywords delivered 9% to 18% CTR. Meta Ads ran concurrently across the same window with $2,754 verified March 2024 spend; combined paid acquisition across both channels totaled approximately $15,000 to $20,000. The HCP, KOL, ambassador, and foundation channels generated additional organic referral traffic alongside paid.
Five integrated channels, operated in parallel, all routing into a single telehealth-to-prescription funnel. No agency team, no junior account managers, no handoffs.
The acquisition system worked. 93% Rx acceptance, 800+ qualified leads, 30-state footprint, multi-channel attribution including organic referrals from foundations and HCPs, and a peak month that 5x'd the previous month's volume. The system was proven across paid and organic channels.
The remaining 32 got stuck between pharmacy order placement and fulfillment, or were canceled outright. When ad spend increased, fulfillment bottlenecks increased in lockstep. The brand's growth curve flattened at a point dictated by operational capacity, not by acquisition performance.
I share this because it is the thing a Rx DTC founder most needs to hear from a fractional CMO candidate. A marketer who tells you only about the wins will not warn you when your telehealth or fulfillment partner is about to become your ceiling. I watched it happen in real time, in my own numbers, on a product I had personally built the funnel for. That experience is not theoretical. It is the lesson I bring into every new engagement.
No strategy decks without execution. No junior account managers. One operator with hands-on experience in every layer of the Rx DTC stack.
Paid-acquisition-to-telehealth-to-prescription, end to end. Meta and Google ad accounts that survive Rx fair-balance review, ClickFunnels (or alternative) landing architecture, telehealth booking integration, and patient nurture sequences.
Telehealth prescribers, pharmacy fulfillment, mail-order logistics. Diagnose partner risk through the order data and the operational metrics, not the sales pitch. Stop the ceiling problem before it becomes the ceiling.
Disease-specific foundation programs, KOL partnerships, and ambassador networks (dental hygienist, medical professional, marketing affiliate) that generate organic referral traffic alongside paid. Diversify acquisition with channels that attribute back to your order data.
Hands-on execution on Meta, Google, landing pages, email drip, and patient care coordination. Senior operator presence in your weekly meetings, monthly board reporting, and quarterly strategic planning.
You have FDA approval, a manufacturing partner, and a telehealth prescriber network in negotiation. You need someone to design and build the entire acquisition funnel before you spend a dollar on paid media.
You are running paid media, you are getting telehealth bookings, but your CAC is too high or your appointment-to-prescription conversion is too low. You need a senior diagnosis and a hands-on rebuild of the broken stages.
You hired a specialized Rx DTC agency and got assigned a junior account manager. The senior partner you met in the sales call is not the person running your account. You want one operator, one point of accountability, at a lower price point.
Jordan B. Allodi is the founder of Hottest Commodity and JBA Media. He has spent the last 17 years building and operating direct-response marketing systems across e-commerce, telehealth, prescription DTC, and B2B verticals.
His specialty inside Hottest Commodity is fractional CMO work for Rx DTC and telehealth founders, anchored by 18 months of hands-on funnel operation for K Pharmaceuticals (Aquoral Spray) and 18 months of B2B marketing operations for Biomed Innova in the pharma services space.
Jordan operates as a single point of accountability on every engagement. There are no junior account managers, no agency handoffs, no strategy decks without execution. The operator you meet in the discovery call is the operator who runs your account.
If you are scaling acquisition for a prescription product and want a candid read on your funnel from someone who has built one end to end, I would love 30 minutes. We will review your current funnel architecture, identify the one or two highest-leverage opportunities to improve CAC and conversion, and discuss whether a deeper engagement makes sense.